A study was released this week showing that 71% of Aussie men are overweight or obese, and that figure is increasing. This means that as the health and fitness industry we are failing on a huge scale.
If this were an exam, we’d have scored 29%. But it’s not an exam, it’s the health of actual real life people. Something needs to change. It seems that in the last 5 years the focus of our industry has shifted away from those we originally set out to help, and more onto the self.
I’m not smart enough to have the answers, but the legends I’m lucky enough to associate with are. This is the greatest industry with so so many who are leading the way in education and motivation. However as a whole we should all look to returning to this level of integrity. I’m This will hit some wallets in the short term, but your personal brand and the value of our industry will increase immensely, and our industry will have the longevity it deserves. This means telling people what they need to hear, not what they want to hear to gain a few extra double taps [or what a donut company is paying for them to hear]. Above all that, we can achieve what we all entered this space to achieve. Let’s get back on track, back to education, inspiration, collaboration and bettering those beyond ourselves, and a huge thanks to those leaders who never went off track even for a second, proud to call you mates 🙏🏽
Cannot believe that it’s been one whole year since @alliseasport first went on sale 🙏🏽 A huge thank you to every single person who has supported us, from repping the gear, to coming to our workouts, to even liking an Insta post. It’s been a year of huge highs and massive lows and every little bit has helped.
Thanks to your help we’ve been able to sell out on The Iconic, sell internationally, raise much needed funds for CHeBa, and build a culture of performance we couldn’t be happier with.
The journey continues, and although we’ve sold out of a lot key items (thank you thank you thank you) we’ve still got you covered for swimwear this summer on our website, we’ll be a part of Amazon’s Aussie launch, and we have some exciting innovations coming in 2018 that will evolve the way you workout 💪🏽 Thanks for a great year and being a part of our story and here’s to the next 50 🎈
¿Porque caminar cuando se puede volar? 💪🏽 One of the biggest weeks of training I’ve had in a long time, capped off with this beaut 👌🏽
4 person team
333cal Ski Erg *complete 30m RH carry (2x32/16kg) after every effort
*complete 15m sled push (100/80kg) after every effort
*complete 30m deadball carry (65/35kg) after every effort
Stoked to jump in with the dads.... I mean lads this morning on this banger
4 Deadball lunges (45kg)
Into a bit of squat / bench / pull up action with my personal photographer @andy_ginn 💁🏼♂️📸
There are some people in life that make you laugh a little louder, smile a little bigger, and live a little better 👊🏽 then there's @kerikitay who takes those things to a whole other level! Happy Birthday Boss, thanks for making each day greater than the last
Power = [Force x Distance]/Time 🏃🏽
Great to mix up the training today with the @alliseasport extended fam.
We typically do a lot of strength and conditioning work, so it was good to have the opportunity to work through some speed & agility drills with @nathanmckay77. Adding this type of training to a strength program will increase our overall power output, and it's something I personally need a whole lotta work at 😵